What is the best way for you to position your building from a valuation standpoint? Are there strategies that designers can use to collaborate better with developers & building owners to improve the market value of high performance buildings? Because these buildings are different, owners have had to change not only how they design, build, and market, but also how they approach financing and construction processes. Otherwise you may pay for green—with certifications, capital improvements, and marketing—and not fully realize the expected market benefits. Moving beyond the value that accrues to owners from rents, operational savings, and market recognition at sale, this guide will help building owners and developers understand the appraisal process and how green, high performance characteristics and data can be used by appraisers to help fully maximize valuation. Through educated realtors and appraisers in the commercial & residential markets, this can be achieved in most markets in the US. REthink39 is devoted to lowering the 39% of U.S. energy consumption attributed to the built environment and believes they can be part of a solution with every transaction closed. Craig Foley is the founder of Sustainable Real Estate Consulting Services, a LEED Green Associate and chief sustainability officer for LAER Realty Partners. Craig’s combination of real estate and energy management skills give him a unique perspective about sustainable energy solutions and subject matter expertise on greening the MLS and high-performance home valuation and marketing. In this episode, Craig explains why its important to know your building appraiser and collaborate on green building practices to drive real estate value. CRAIG ON SOCIAL LinkedIn: https://www.linkedin.com/in/craig-foley-9480a047/ Facebook: https://www.facebook.com/REthink39LLC/ About 3P Theory: Founded by Mike Brown in 2018. This is 3P Theory, the podcast for AEC professions seeking to elevate their knowledge on green building strategies and practical design collaboration for sustainable mindsets. Bringing you change-makers, innovators and sustainable leaders whose projects and careers have positively impacted the industry. If you're looking to get inspired, motivated, and fired up to take ACTION towards a greener planet you're in right place. Don't miss our bi-weekly episodes, hit subscribe: Website: 3ptheory.com Get to know Mike Brown LinkedIn: https://www.linkedin.com/in/mbrownjr/ Facebook: https://www.facebook.com/mikecharlesjr Instagram: https://www.instagram.com/mcharlesjr/ Twitter: https://twitter.com/mikeycharlesjr